Recruitment is one of the most critical—and challenging—parts of research. Many studies struggle to meet enrollment goals, and understanding why can make all the difference. This session provides a foundational overview of recruitment, covering common challenges, barriers and facilitators, and the impact of participant perceptions on retention.

Attendees will also explore practical strategies to strengthen recruitment efforts, including active vs. passive methods, campus-specific resources, communication tactics, and ways to engage participants effectively. This session lays the groundwork for more advanced techniques covered in subsequent talks, including AI-assisted recruitment and audience-centered design.

Learning Objectives

• Understand recruitment challenges: Explain common recruitment hurdles, including why studies often fail to meet enrollment goals, and recognize the impact of attrition and “leaky pipes” on research outcomes.
• Identify barriers and facilitators: Examine factors that influence successful recruitment and retention, including participant perceptions of research, ethical considerations, communication practices, and transparency.
• Explore practical recruitment strategies: Identify and apply a range of recruitment options and techniques—including active and passive approaches, campus resources, and participant engagement strategies—to enhance study enrollment and retention.