| Event Title | Make it Clear: Lay Language Best Practices for Recruitment & Retention |
| Location | Zoom |
| Sponsor | NC TraCS (Translational and Clinical Sciences) Institute: NIH CTSA at UNC-CH |
| Date/Time | 05/28/2026 2:00 PM - 3:00 PM |
| Name | Title | |
|---|---|---|
| Summer Choudhury, MPH | Program Manager, Recruitment & Retention, NC TraCS Institute |
How do you explain your study to your potential study participant?
Converting scientific concepts into plain, patient-centered language, foster engaging informed consent conversations, and obtaining successful enrollment can be challenging. Join the NC TraCS Recruitment and Retention Program to learn how to meet your target audience where they are and write clear, concise recruitment materials with our ‘Make it Clear’ Framework.
Learning Objectives
1. Learn how to apply the five key lenses of our lay language framework.
2. Understand how to revise complex research language into participant-centered messaging.
2. Assess and adapt materials based on audience health literacy and accessibility.
4. Demonstrate effective communication strategies for recruitment interaction
