Event Details
Event Title AI in Research - Using AI in Survey Research: Practices and Pitfalls (online)
Location Online via Zoom
Sponsor H.W. Odum Institute
Date/Time 02/09/2026 1:00 PM - 2:00 PM
Cutoff Date 02/07/2026 Must register before this date
For more information, contact the event administrator: Jill Stevens jill_stevens@unc.edu
Event Presenters
Name Title  
Jessica Grant Director of the Odum Institute for Research in Social Science at the UNC at Chapel Hill. She is also the Director for Odum’s graduate level Certificate in Survey Science
 
AI in Research: Driving Innovation Forward

Discover how artificial intelligence can streamline workflows, uncover hidden patterns, and empower breakthroughs in your field. Learn practical applications of AI through Odum Institute AIR series that can revolutionize your research process.

This course offers an overview of how AI tools such as large language models (LLMS) can enhance early stages of the survey process, including item generation, questionnaire evaluation, and survey refinement. This session will highlight practical ways LLMs such as ChatGPT and Microsoft Copilot can support researchers while also addressing common pitfalls. Participants will learn best practices for questionnaire design focusing on writing questions, response option development, and question ordering. Ideal for researchers seeking to incorporate AI thoughtfully and efficiently during survey development work. The first half of the session will provide structured lecture content, and the second half will offer time for participants to ask questions and discuss the specific projects they are working on.