Event Details
Event Title Introduction to Focus Groups (Online)
Location Online via Zoom
Sponsor H.W. Odum Institute
Date/Time 04/01/2025 - 04/10/2025
Event Price
For more information, contact the event administrator: Jill Stevens jill_stevens@unc.edu
Event Presenters
Name Title  
Alyssa Jordan, MPH Research communication analyst in RTI’s Center for Communication Science
Sorry, This event has expired
Session Status Session Session Date Start Time End Time Cutoff Session Price
Expired Introduction to Focus Groups (Online) 04/01/2025 - 04/03/2025 10:00 AM 2:00 PM 03/30/2025 $0.00
Expired Introduction to Focus Groups (Online) 04/08/2025 - 04/10/2025 10:00 AM 2:00 PM 12/04/2024 $0.00
 

This course will be offered over two mornings (4/1/2025 and 4/3/2025 from 10am – 2pm US Eastern) via Zoom only.

Attendance is required as the course will not be recorded.

Focus groups are commonly used to capture rich information about attitudes and beliefs. This class will prepare prospective students to organize and moderate focus groups. Students will learn the most appropriate uses of focus groups, how to segment and recruit audiences, how to develop a moderator’s guide, and how to moderate focus groups. The class will be supplemented with real-life examples and hands-on exercises.

This course will count as 8.0 CSS short course credits.