Please join us for “Managing Marketing Challenges: Thoughts on Resilient Strategies from The CMO Survey,” a talk by Kenan Institute Distinguished Fellow Christine Moorman, T. Austin Finch, Sr. Professor of Business Administration at Duke University Fuqua School of Business and managing director of The CMO Survey. The hourlong event will take place at 12:30 p.m. EDT Tuesday, Oct. 29, in Kenan Center Room 204.

Moorman will present her latest findings from The CMO Survey, which she has directed since its inception. The survey provides critical insights into marketing trends and strategies used by top marketers worldwide. This talk will focus on the importance of resilience in marketing, sharing how organizations can effectively navigate challenges and adapt to changing market conditions to maintain their competitive edge. Her insights offer valuable guidance for businesses seeking to build robust and agile marketing strategies in today’s dynamic environment.

The Distinguished Fellows comprise an exemplary set of global scholars committed to leveraging their individual expertise, thought leadership, research and networks to further the institute’s efforts to examine and drive solutions to issues facing business and the economy today. This year’s class will support the 2024 Kenan Institute Grand Challenge, an exploration of business resilience in a time of risk and uncertainty.

The talk is free and open to the public but registration is required, as lunch will be provided for all attendees.




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