Event Details
Event Title Usability Testing in Survey Research (Online)
Location Online via Zoom
Sponsor H.W. Odum Institute
Date/Time 01/23/2024 - 01/25/2024 9:00 AM - 12:30 PM
Event Price
Cutoff Date 01/19/2024 Must register before this date
For more information, contact the event administrator: Jill Stevens jill_stevens@unc.edu
Event Presenters
Name Title  
Emily Geisen Senior Experience Management scientist at Qualtrics and adjunct professor at UNC Chapel Hill
Jen Romano Staff UX Researcher and Manager at Google, an instructor at UC Berkeley Extension, an instructor at the University of Maryland, and a UXR Coach
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This two-day (1/23/24 and 1/25/24) course will be offered via Zoom only. Attendance is required as the course will not be recorded. 

Usability testing in survey research allows in-depth evaluation of how respondents and interviewers interact with questionnaires, particularly web and mobile surveys. A respondent may understand the survey question and response options, but may be unable to select their answer accurately on the small screen of a smartphone. Although there is a growing body of literature on best practices for web surveys and mobile devices, not all design guidelines work equally well for all surveys and all survey populations. In addition, it is clear that the capabilities of computerized surveys are constantly emerging. Examples are the use of images, videos, maps and GPS, interactive features, and mobile devices. As a result, it is critical for researchers to have the necessary tools to evaluate, test, and modify surveys to incorporate user-centered design in an iterative method as part of the survey pretesting process.

This course will count as 7.0 CSS short course credits.