Getting the word out to the public about your exciting research is an important part of being a researcher. However, has anybody ever told you about the dos and don'ts when it comes to engaging media? Join Catherine Posler for this session explaining the best way to communicate your research to media outlets, how to craft your messages and talking points, and employ good interview tactics. Please note that this event does not cover social media or personal brand aspects, which will be covered separately in an upcoming seminar. Although we encourage in-person attendance for this event, there will be a virtual option for those who cannot make it (zoom link will be provided upon registration).
Catherine Long is the Research Communications Manager at UNC’s Office of University Communications. Before her current role, Catherine worked with both the CDC and Richmond City Health District.