Event Details
Event Title Quantitative and Qualitative Data Collection Techniques for Health Measurements (online)
Location Online (ZOOM)
Sponsor H.W. Odum Institute
Date/Time 11/10/2022 9:00 AM - 1:00 PM
Event Price
Cutoff Date 11/09/2022 Must register before this date
For more information, contact the event administrator: Jill Stevens jill_stevens@unc.edu
Event Presenters
Name Title  
Marieke Haan Senior Lecturer Sociology Department of the University of Groningen, the Netherlands
Yfke Ongena Senior Lecturer Communication and Information Sciences at the University of Groningen, the Netherlands
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Course overview:

Measuring someone's health by means of questionnaires is a challenging task. The concept of health is very broad - it encompasses a person's physical, social and mental state – which makes conceptualization difficult. In addition, there is a high risk of socially desirable answers, since people like to indicate that they are doing well. Finally, health research is often conducted among people who are not fit or the elderly for whom surveys are a cognitively demanding task.

This course will focus on both qualitative and quantative data collection techniques to measure health. First, participants will learn about collecting qualitative data on health through semi-structured interviews and researcher driven photo-elicitation interviews. Ensuring the scientific quality of these forms of data collection will be discussed on the basis of Guba and Lincoln's trustworthiness criteria. Finally, we pay attention to analyzing qualitative data by means of a thematic analysis. Second, participants will learn more about implementation of surveys in hospital waiting rooms, taking the Total Survey Error Framework into account. Special attention will be paid to the design of attitude response scales.

Level: Beginner, some basic knowledge on survey research methodology is helpful

Course Objectives:

At the end of this course participants will be able to:

1. describe and recognize the characteristics, advantages and disadvantages and practical consequences of quantitative- (waiting room surveys) and qualitative data collection methods (semi-structured and photo-elicitation interviews) in a health research setting;

2. set out quality criteria for assessing qualitative research and discuss these criteria with regard to their own research;

3. apply the basis of the thematic analysis to own data.

UNC - Chapel Hill