Make it Clear: Lay Language Best Practices for Recruitment
Designing Effective Recruitment Materials
When recruiting participants, your messaging and materials are the first impression of your study for potential participants. Not only do your recruitment efforts need to catch the eyes of your target audience, but they also need to communicate effectively with that audience and convince them to express interest.
Join the NC TraCS Recruitment and Retention Program for a 4-part recruitment series culminating in a hands-on material design workshop. In this series, you will learn how to effectively pitch your study, communicate your study to a broad audience, and create eye-catching recruitment materials.
Selling Your Study – Sept 22, 12 p.m. – 1 p.m. Presenter: Emily Olsson, CCRP
As researchers, we are trained to evaluate a study and protocol for scientific value, feasibility of execution, and risk/benefit ratio. However, when it comes to recruitment, we must view our study through the lens of a potential participant. Why should they care about this study? What have you done to make it easy for them to participate, and why should they take time out of their day? These "sales" skills are also critically valuable in the development and design of future protocols. It will always be easier to recruit for a study that has taken the motivations and abilities of its target population into consideration.
Join the NC TraCS Research Recruitment and Retention Program to learn how to critically evaluate your study from the perspective of the individuals you'll be approaching. Identify the facilitators, barriers, gains, and pains that might influence someone's willingness to join your study - then, learn how to highlight your strengths when pitching the study to a potential parti
Make it Clear: Lay Language Best Practices for Recruitment – Sept 29, 12 p.m. – 1 p.m. Presenter: Summer Choudhury, MPH
How do you explain your study to your potential study participant?
Converting scientific concepts into layman’s terms, foster engaging informed consent conversations, and obtaining successful enrollment can be hard. Join the NC TraCS Recruitment and Retention Program to learn how to meet your target audience where they are and write clear, concise recruitment materials.
Designing Effective Recruitment Materials – Oct 6, 12 p.m. – 1 p.m. Presenter: Anna Sarnelli, MA
When tasked with designing recruitment materials, how do you make sure your study stands out from the others? What tools are at your disposal to create eye-catching materials? How do you communicate your study quickly and effectively?
Understanding the tools and strategies for developing recruitment materials can start your recruitment on the right foot. Join the NC TraCS Research Recruitment and Retention Program to learn how to use layout, images, and color to help your materials stand out.
Material Design Workshop (registration link for the workshop will be provided separately) – Oct 13, 12 p.m. – 2 p.m.
You’ve learned how to communicate your study effectively and create visually appealing recruitment materials––Now let’s put it all together. In this final session of the NC TraCS Fall Recruitment Series, our recruitment specialists will help you to redesign your materials to stand out!
Prerequisite– Attendees of this course should have participated in at least 1 of the previous 3 recruitment series webinars and bring a study flyer to create or work with.