Event Details
Event Title Introduction to Focus Groups (ONLINE)
Location Online (ZOOM)
Sponsor H.W. Odum Institute
Date/Time 09/15/2021 - 09/16/2021 1:00 PM - 5:00 PM
Event Price
Cutoff Date 09/12/2021 Must register before this date
For more information, contact the event administrator: Jill Stevens jill_stevens@unc.edu
Event Presenters
Name Title  
Peyton Williams MPH Research Associate at RTI International in the Center for Communication Science
Sorry, no sessions are available

This course will be offered via Zoom only. However, this course will not be recorded.

Focus groups are commonly used to capture rich information about attitudes and beliefs. This class will prepare prospective students to organize and moderate focus groups. Students will learn the most appropriate uses of focus groups, how to segment and recruit audiences, how to develop a moderator's guide, and how to moderate focus groups. The class will be supplemented with real-life examples and hands-on exercises.

This is a two-day (9/15 and 9/16) class and each day will be 1pm - 5pm, potentially ending early each day. Each day of class is required.

Registration Fees:
- CSS Students - $40
- UNC-CH Students - $65
- UNC-CH Faculty/Staff/Postdoc/Non-UNC - $90

UNC - Chapel Hill