Event Details
Event Title Conducting Cross Cultural Surveys (ONLINE)
Location Online (ZOOM)
Sponsor H.W. Odum Institute
Date/Time 11/05/2020 9:00 AM - 1:00 PM
Event Price
Cutoff Date 11/04/2020 Must register before this date
For more information, contact the event administrator: Jill Stevens jill_stevens@unc.edu
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This ONLINE course will provide an introduction to survey research methods for designing multinational and multicultural surveys. It begins with an overview of the field of comparative surveys. This will summarize their history and discuss some unique design features and implementation challenges inherent in their design and implementation.
The second section discusses quality and risk management frameworks for comparative surveys. It will present some tools for monitoring quality processes and outcomes, and will reference the new Guidelines for Comparative Surveys (ccsg.isr.umich.edu). The third section of the course focuses on issues in study design, considering organizational structure, data collection infrastructure and management, and cost and quality tradeoffs.
The second half of the course addresses instrument design for comparative surveys. It opens with a discussion of issues in defining objectives, identifying constructs, developing questions, and monitoring design process quality that are particular to the field of comparative surveys. 
It will also cover some technical challenges in crafting the questions into a survey instrument; visual display of text in various languages, placement of response categories and instructions, use of color, screen density, and other features of contemporary survey instruments will be reviewed from a multilingual and multicultural context. The links between design and mode considerations are also covered. 
The course concludes with a module on question adaptation and translation focusing on the critical role that version production often plays.
Examples will be drawn from demographic and social indicator surveys, attitudinal surveys, health and education surveys, and quality of life surveys.
This course will count as 4.0 CSS short course credit hours.
UNC - Chapel Hill