Event Details
Event Title Designing Web Surveys
Location Davis Library Rm 219
Sponsor H.W. Odum Institute
Date/Time 02/27/2020 9:00 AM - 4:30 PM
Event Price
Cutoff Date 02/24/2020 Must register before this date
For more information, contact the event administrator: Jill Stevens jill_stevens@unc.edu
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The focus of this course is on the design of Web survey instruments. The course will focus on the appropriate choice and design of input tools (e.g., radio buttons, check boxes, drop boxes, text fields. slider scales. The course will also address layout and formatting of the instrument, including alignment of questions and response options, typeface, background color, and the design of grids or matrix questions. The design implications of browser-based mobile Web surveys (i.e., surveys completed on smartphones and tablets) will also be addressed. The course will draw on empirical results from experiments on alternative design approaches as well as on practical experience in the design and implementation of Web surveys. The course will not address the technical aspects of Web survey implementation (such as hardware, software, or programming) and will also not focus on question wording, sampling, or recruitment issues. The course will equip participants with the knowledge needed to make appropriate Web survey instrument design choices. The course will not focus on any particular software product, but will discuss general design principles. 

The Instructor: Dr. Mick P. Couper, from the University of Michigan, is the leading authority on web survey design in the U.S. He is the author of Designing Effective Web Surveys (Cambridge, 2008), and co-author (with Roger Tourangeau and Frederick Conrad) of The Science of Web Surveys (Oxford, 2013), and has done extensive research on web survey design and implementation. His current research focused on the design of surveys for smartphones and mixed-mode data collection involving Web surveys.

This course will count as 7.0 CSS short course hours.

UNC - Chapel Hill