Focus group interviews are commonly used for survey development, content development, and qualitative data collection to capture rich information about attitudes and beliefs that affect behavior. An overview of the basics of focus groups supplemented with real examples and hands-on practice will highlight the most appropriate uses of focus groups, moderating focus groups, developing interview questions, analyzing and using results, as well as reporting findings.
Instructor: Emily Geisen
Emily Geisen is a survey methodologist at RTI International. She received her M.S. in survey methodology from the University of Michigan. She has over 10 years experience designing methodological research studies, developing and evaluating survey instruments, leading data collection tasks, managing projects, and performing statistical analyses using SAS. She is the manager of RTI’s cognitive/usability laboratory and specializes in evaluating survey instruments to improve data quality and reduce respondent burden. She was the 2010 conference chair for the Southern Association for Public Opinion Research (SAPOR) and the 2009–2011 secretary of the Survey Research Methods Section of the American Statistical Association.
This course will count as 7.0 CPSM short course credit hours.