This session aims to help UNC-Chapel Hill physicians/scientists disseminate their research in a format that serves the general public and the academic community. The goal is to help experts understand that sharing plain-language summaries of medical journal publications with a broad range of audiences can improve medical research’s transparency, accountability, reach, and inclusivity. The lecture will discuss the importance of plain-language summaries in today’s landscape of misinformation and examine the type of research that should be translated. This session will demonstrate how to produce an easily understood summary that maintains the research's integrity while being accessible to the public.

Speaker:

Sheerah Coe is a marketing and communications professional with over 15 years of experience. She is an expert communicator who can recommend and implement value-added programs designed to diversify and leverage marketing communications and increase awareness. Sheerah started with the Department of Surgery at UNC School of Medicine in April 2018 and moved to the Department of Radiology in 2022. She is responsible for developing, updating, and maintaining website content, graphic design, social media, videography, and public relations. She collaborates with the School of Medicine and Health Care Services marketing and communications departments on projects that overlap between the Radiology Department in the university system and the hospital.



Note:

Please also be aware of our Streaming Media Guidelines.
Anyone being recorded who is not affiliated with the UNC School of Medicine must complete the confirmation question regarding the Recording Release Form.