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Methods for Conducting Qualitative Coding and Data Analysis (Online)
Location
Online via Zoom
Sponsor
H.W. Odum Institute
Date/Time
11/11/2026
10:00 AM
- 4:00 PM
Event Price
Cutoff Date
11/09/2026
Must register before this date
For more information, contact the event administrator:
Jill Stevens
jill_stevens@unc.edu
Event Presenters
Name
Title
Larissa Jennings Mayo-Wilson, PhD
Associate Professor in the Department of Health Behavior and Department of Maternal and Child Health at UNC Gillings School of Global Public Health
This one-day course will be offered online only. Attendance is required as the course will not be recorded.
Knowing how to analyze data from qualitative research studies to respond to complex health and social priorities is rewarding, but it can also be daunting. This short course provides students practical skills for coding and analyzing qualitative data for research studies in U.S. and international settings. The short course uses a lab- and discussion-based approach. There will be four modules. In the 1st module, students will learn about the practical steps for qualitative coding and data analysis, including learning about concepts and techniques relating to how to iteratively read narrative data, how to develop codes, how to create a codebook, how to consider hierarchal coding structures, and how to formulate themes from codes. As part of this module, students will also learn about three types of analytical approaches: content analysis, thematic analysis, and discourse analysis. In the 2nd module, students will learn about how to use an online qualitative analysis software tool, including how to import a qualitative dataset and codebook and how to assign codes to text. We will review a real-world example of a coded qualitative dataset to discuss techniques for obtaining code extracts, memos, matrices, and other analytical tools. In the 3rd module, students will read three qualitative transcripts from a topic selected by the instructor and work in small groups to develop an abbreviated codebook and assign codes to the test transcripts. Students will work in real-time using an online qualitative analysis software. In the final module, students will learn about various ways to present findings from qualitative data analyses. We will critique and discuss various styles for presenting qualitative research, such as using illustrative quotations, visual displays, or quantified qualitative results. Students will learn about the inherent advantages and disadvantages of these styles when presenting their own qualitative findings. This course is designed to provide new knowledge for both introductory and intermediate students.
This course will count as 6.00 CSS short course hours.
