Event Details
Event Title Introduction to Focus Groups (Online)
Location Online via Zoom
Sponsor H.W. Odum Institute
Date/Time 09/30/2026 - 10/02/2026 10:00 AM - 2:00 PM
Event Price
Cutoff Date 09/28/2026 Must register before this date
For more information, contact the event administrator: Jill Stevens jill_stevens@unc.edu
Event Presenters
Name Title  
Peyton Williams, MPH Research associate at RTI International in the Center for Communication Science
 
This course will be offered over two mornings (9/30/2026 and 10/2/2026 from 10am – 2pm US Eastern) via Zoom only.

Attendance is required as the course will not be recorded.

Focus groups are commonly used to capture rich information about attitudes and beliefs. This class will prepare prospective students to organize and moderate focus groups. Students will learn the most appropriate uses of focus groups, how to segment and recruit audiences, how to develop a moderator’s guide, and how to moderate focus groups. The class will be supplemented with real-life examples and hands-on exercises.

This course will count as 8.0 CSS short course credits.