Event Details
Event Title AI in Research - Using AI in Survey Research: Practices and Pitfalls (online)
Location Online via Zoom
Sponsor H.W. Odum Institute
Date/Time 10/20/2026 1:00 PM - 2:00 PM
Event Price
Cutoff Date 10/18/2026 Must register before this date
For more information, contact the event administrator: Jill Stevens jill_stevens@unc.edu
Event Presenters
Name Title  
Jessica Grant Director of the Odum Institute for Research in Social Science at the University of North Carolina at Chapel Hill
 
AI in Research: Driving Innovation Forward

Discover how artificial intelligence can streamline workflows, uncover hidden patterns, and empower breakthroughs in your field. Learn practical applications of AI through Odum Institute AIR series that can revolutionize your research process.

This course offers an overview of how AI tools such as large language models (LLMS) can enhance early stages of the survey process, including item generation, questionnaire evaluation, and survey refinement. This session will highlight practical ways LLMs such as ChatGPT and Microsoft Copilot can support researchers while also addressing common pitfalls. Participants will learn best practices for questionnaire design focusing on writing questions, response option development, and question ordering. Ideal for researchers seeking to incorporate AI thoughtfully and efficiently during survey development work. The first half of the session will provide structured lecture content, and the second half will offer time for participants to ask questions and discuss the specific projects they are working on.

HW Odum Institute short courses are now eligible for Continuing Education Unit (CEU) credits administered through the UNC Chapel Hill William and Ida Friday Center. 10 contact short course hours = 1 CEU credit hour. CEU Transcripts are accredited by SACS COC.

NOTICE: The CEU processing fee is $10 and NON-REFUNDABLE, and must be paid in ADVANCE of taking this short course to have the credit added to your CEU transcript. If you wish to request CEU credit for this course, please proceed by clicking HERE to register and pay for the CEU processing fee. Be sure to choose the corresponding correct short course/date BEFORE the course is held. CEU credit cannot be added retroactively.

For CEUs from the Friday Center at UNC-Chapel Hill – Within 45 days of confirmation of completion of course requirements, you will receive an email from the Friday Center with a FID number. Use this FID number to login to the Friday Center to request your CEUs.