This 2-hour in-person course introduces learners to the foundations of survey development for primary data collection. Students will learn fundamental practices in planning, designing, and conducting data collection using survey research best practices. Core topics will cover:

• sampling and outreach
• questionnaire development (writing questions, response options, and question ordering)
• visual design considerations of electronic and paper surveys
• approaches for testing, and monitoring

Participants will have the opportunity to draft and review survey questions, explore resources for existing survey questions, and review the strengths and limitations of various data collection modes.

This course is eligible for 2.0 CSS short course hours.

HW Odum Institute short courses are now eligible for Continuing Education Unit (CEU) credits administered through the UNC Chapel Hill William and Ida Friday Center. 10 contact short course hours = 1 CEU credit hour. CEU Transcripts are accredited by SACS COC.

NOTICE: The CEU processing fee (separate from the course registration fee) is $10 and NON-REFUNDABLE, and must be paid in ADVANCE of taking this short course to have the credit added to your CEU transcript. If you wish to request CEU credit for this course, please proceed by clicking HERE to register and pay for the CEU processing fee. Be sure to choose the corresponding correct short course/date BEFORE the course is held. CEU credit cannot be added retroactively.

For CEUs from the Friday Center at UNC-Chapel Hill – Within 45 days of confirmation of completion of course requirements, you will receive an email from the Friday Center with a FID number. Use this FID number to login to the Friday Center to request your CEUs.