Event Details
Event Title Preparing for the Media: Top Tips from a Newsroom Insider
Location In-person (Location will be on UNC Main Campus and emailed to you closer to the event.)
Sponsor Office of Faculty Affairs and Leadership Development
Date/Time 11/11/2025 8:30 AM - 11:30 AM
Cutoff Date 11/04/2025 Must register before this date
For more information, contact the event administrator: Makayla King msking@unc.edu
 
Join Sharon Delaney McCloud, CDE, System Director of Corporate Communications - UNC Health, Emmy Award-winning broadcaster, TEDx speaker, and adjunct professor, as she leads this intense, interactive media training session involving presentation and video examples followed by message development techniques and on-camera mock interviews with constructive criticism.

Participants will focus on message development, the rules of engagement and the “Interviewee’s Bill of Rights.”

With the prevalence of smartphone videos, YouTube, blogs, vlogs, podcasts, live streaming and Google Alerts, you are always "ON." Whether it's a quick comment to a reporter on the phone or a lengthy sit-down interview in a television studio, we believe you need to be prepared. We use realistic on-camera interviews followed by critique sessions that constitute the most important component of any media training. These challenging interview simulations will be tailored to the types of media interactions executives typically face.

Target audience:  SOM Faculty Only

Note:
Kindly reach out to Makayla S. King (msking@unc.edu) for any special accommodations (ADA, lactation room, etc.)

Please also be aware of our Streaming Media Guidelines.
Anyone being recorded who is not affiliated with the UNC School of Medicine must complete the confirmation question regarding the Recording Release Form.