Event Details
Event Title Analyzing Qualitative Data for Applied Contexts (online)
Location Online via Zoom
Sponsor H.W. Odum Institute
Date/Time 01/30/2026 10:00 AM - 4:00 PM
Event Price
Cutoff Date 01/28/2026 Must register before this date
For more information, contact the event administrator: Jill Stevens jill_stevens@unc.edu
Event Presenters
Name Title  
Greg Guest, PhD Independent researcher and educator with more than 20 years of experience across the four primary research sectors
Sorry, no sessions are available
 
It’s Monday morning and you open your qualitative research project folder. Thousands of pages of text, distributed across 90 in-depth interviews, await. What’s next? This workshop provides a roadmap for conducting an applied thematic analysis, through all major steps in the analytic process. Participants will learn the benefits of writing a qualitative data analysis plan, to ensure that the data collected are analyzed in a way that best informs the research question(s) and fulfills the study’s objectives.

The instructor will demonstrate how to inductively identify themes, transform those themes into codes, and aggregate codes into an evidence-based codebook that is easy to use and that will inform the study’s research question(s). Some time will be spent on the topic of integrating codes and interpreting thematic structure. Basic data reduction techniques will also be presented  Hands-on exercises are included for those who wish to practice the concepts learned.

This course will count as 6.00 CSS short course hours.