Events

Event Details

Event Title	Introduction to Focus Groups (Online)
Location	Online via Zoom
Sponsor	H.W. Odum Institute
Date/Time	03/19/2024 - 05/02/2024
Event Price

For more information, contact the event administrator: Jill Stevens jill_stevens@unc.edu

Event Presenters

Name	Title
Peyton Williams, MPH		Research associate at RTI International in the Center for Communication Science

Sorry, no sessions are available

Session Status	Session	Session Date	Start Time	End Time	Cutoff	Session Price
Expired	Introduction to Focus Groups (Online)	03/19/2024 - 03/21/2024	10:00 AM	2:00 PM	02/23/2024	$0.00
Unavailable	Introduction to Focus Groups (Online)	04/30/2024 - 05/02/2024	10:00 AM	2:00 PM	04/28/2024	$0.00

This course will be offered over two mornings (3/19/24 and 3/21/24 from 10am – 2pm US Eastern) via Zoom only.

Attendance is required as the course will not be recorded.

Focus groups are commonly used to capture rich information about attitudes and beliefs. This class will prepare prospective students to organize and moderate focus groups. Students will learn the most appropriate uses of focus groups, how to segment and recruit audiences, how to develop a moderator’s guide, and how to moderate focus groups. The class will be supplemented with real-life examples and hands-on exercises.

This course will count as 7.0 CSS short course credits.